This FREE course is courtesy of MarketSmart
1 Lesson / 1 hour 8 minutes / FREE
Wondering how you can do more with less while still capturing your share of the massive transfer of wealth everyone keeps talking about?
Don’t worry. You CAN succeed — with engagement fundraising!
In this presentation, MarketSmart CEO & Founder, Greg Warner, pushes aside all the confusing and expensive buzz words you’ve struggled with in the past. Words such as “age-based targeting” and “multi-channel marketing.” Instead, he uses simple terminologies and a lot of visuals to explain how to engage with more planned giving prospects (even if you have a low budget and very limited resources) resulting in tremendous rewards that will support your organization’s mission for generations to come.
During this webinar you’ll learn:
- Inexpensive ways to market major and legacy gifts
- The similarities between marketing relationships and real relationships
- The four stages of the marketing funnel for major and legacy gifts
- New concepts in legacy and major gift marketing that get results
- How to use engagement fundraising to manage the consideration process
- How to construct the perfect offer to inspire more donor engagement