How to Generate More Planned Gifts

How to Generate More Planned Gifts with Less Money and Reduced Resources: an Introduction to Engagement Fundraising Principles and Tactics that Really Work

This FREE course is courtesy of MarketSmart

1 Lesson / 1 hour 8 minutes / FREE

See How to Generate More Planned Gifts with Less Money and Reduced Resources: an Introduction to Engagement Fundraising Principles and Tactics that Really Work

Wondering how you can do more with less while still capturing your share of the massive transfer of wealth everyone keeps talking about?

Don’t worry. You CAN succeed — with engagement fundraising!

In this presentation, MarketSmart CEO & Founder, Greg Warner, pushes aside all the confusing and expensive buzz words you’ve struggled with in the past. Words such as “age-based targeting” and “multi-channel marketing.” Instead, he uses simple terminologies and a lot of visuals to explain how to engage with more planned giving prospects (even if you have a low budget and very limited resources) resulting in tremendous rewards that will support your organization’s mission for generations to come.

During this webinar you’ll learn:

  • Inexpensive ways to market major and legacy gifts
  • The similarities between marketing relationships and real relationships
  • The four stages of the marketing funnel for major and legacy gifts
  • New concepts in legacy and major gift marketing that get results
  • How to use engagement fundraising to manage the consideration process
  • How to construct the perfect offer to inspire more donor engagement